The science behind longer, stronger hair.
Discover our approachYour hair reflects what’s happening inside your body.
When the body is out of balance, hair is often the first to show it. Understanding your root causes is the first step to reclaiming control of your hair health.
Select each root cause to see more information.
Triggered by emotional pressure, demanding jobs, or major life changes. Stress raises cortisol which disrupts your hair growth cycle and pushes more follicles into the resting (telogen) phase too soon. Nutrient delivery drops, leaving strands weaker, thinner, and more prone to shedding.
Triggered by poor diet, stress, or environmental toxins. Inflammation is the body’s way of defending itself, but when it stays active for too long, it can affect healthy balance. This can reduce nutrient delivery to follicles and disturb the scalp microbiome, causing irritation, dryness, and sluggish growth.
Triggered by shifts during postpartum, perimenopause and menopause. These changes can throw your hair growth cycle off balance. When estrogen and progesterone drop, this can move hair into the shedding phase sooner than it should. Over time, this can look like extra hair fall, thinner strands, and slower regrowth.
Triggered by the natural decline of collagen and keratin from your mid-20s onward. As we age, the scalp produces fewer structural proteins, blood flow slows, and follicles become less efficient. This weakens the scalp structure and reduces hair’s ability to anchor securely. Hair feels more fragile, loses density, and becomes harder to grow long.
Triggered by everyday factors like lack of sleep, pollution, or poor diet. These can cause oxidative stress, which is when harmful molecules build up faster than the body can clear them. This weakens follicles, leading to duller, more brittle hair which struggles to maintain it's strength.
Triggered by diets low in protein, poor gut health, or reduced nutrient intake. Hair relies on vitamins, minerals, and amino acids to build keratin and fuel healthy growth, so when these are lacking, follicles can’t perform properly. Over time, strands become weaker, shed faster, and feel thinner.
Triggered by slow metabolic function caused by stress, poor sleep, or hormonal imbalance. Metabolism is how your body converts nutrients into energy, and hair follicles need a steady supply to grow properly. When metabolic function slows, less energy reaches the follicle cells and their renewal rate drops. Hair grows back slower, finer, and more prone to breakage.
A whole-body approach to hair health.
We take a whole-body approach to hair health, to target the internal imbalances behind thinning, breakage, and slow growth, helping you to protect and grow hair from the inside out.
Protect
Our Folishield™ blend is formulated with proven ingredients that support the body by helping to balance hormones, reduce stress & anxiety, and promote better sleep, helping the body stay balanced and resilient whilst protecting against oxidative stress and inflammation.
Grow
Our Trichoburst™ blend is formulated with proven ingredients that support scalp health and healthy hair growth by nourishing follicles from within, improving nutrient delivery and circulation to the scalp, reactivating the body’s natural growth signals for visibly thicker, fuller hair over time.
Proven performance you can rely on.
Ingredients that have been shown to improve hair health for real, measurable results.
Formulated by experts to deliver the most effective blend for healthier hair.
Built on a decade of testing, exceptional quality and safety standards.
Trusted, loved & relied on by women worldwide who want fuller, stronger, healthier hair.
Clinically-proven
ingredients.
Every formula is built on proven science, using carefully selected ingredients that work together to support healthier hair.
Proven with results.
In a 90-day study of Advanced+ Hair Formula, participants experienced healthier-looking hair, with visible improvements in fullness, strength and thickness.
Trusted by over 1M women.
Real transformations from real women. Their journeys show what consistent, science-led hair care can do.
More than a hair vitamin.
Advanced+ Hair Formula goes beyond basic hair growth supplements with multi-root cause support, high-density actives, and effective daily dosing for stronger long-term results.
