Strength & Nourishment Essentials

Long and Healthy Hair Mask

The ultimate nourishing, protecting and conditioning hair mask to improve hair quality and encourage visibly thicker, stronger, healthier hair. It improves the structure of the hair follicles, helping to detangle and control frizz, while alsonourishing the hair shaft from within to improve shine, softness andmanageability.

Shampoo & Conditioner for Longer, Stronger Hair

This powerful but gentle formulation is full of active ingredients that stimulate
the scalp and hair follicles to promote thicker, longer, healthier hair. Packed
with high quality vitamins and minerals, as well as moisturising and anti-inflammatory ingredients, it deeply cleanses, hydrates, and improves scalp
health. For longer, stronger, shinier, more manageable hair that’s less prone
to breakage.

Shampoo & Conditioner for Dry & Damaged Hair

Repair, protect and soothe dry, damaged hair with this paraben-free formula. Made with 95% natural ingredients, it’s deeply nourishing, and full of active ingredients that are clinically-proven to promote healthier hair growth. Our shampoo strengthens as it cleanses, helping to fight free radicals, and prevent thinning. Our conditioner deeply moisturises thirsty hair, improves shine, repairs split ends and static. Together they create the optimal environment for longer, stronger hair.

Shampoo & Conditioner for Oily Hair

Deeply cleanse and purify hair with this paraben-free formula. Made with 95% natural ingredients, it reduces buildup, and is full of active ingredients that are clinically-proven to promote healthier hair growth. It prevents dandruff, and decreases excess sebum, while promoting longer, stronger hair. Our shampoo removes excess oil and buildup, cleanses and freshens the scalp. Our conditioner lightly hydrates hair, improving manageability and shine. Together they create the optimal environment for longer, stronger hair.

Shampoo & Conditioner for Curly Hair

A ‘Curly Girl’-approved formulation for gentle cleansing and curl protection –
made with 95% natural ingredients. It’s paraben and sulphate-free, and packed
with active ingredients that are clinically-proven to promote healthier hair growth. It moisturises hair (without weighing down curls) and promotes longer, stronger hair. Our shampoo strengthens as it cleanses, promoting bouncy, refined waves and curls. Our conditioner deeply hydrates curls without weighing them down, reducing frizz and tangles. Together they create the optimal environment for longer, stronger hair.

• Shampoo & Conditioner for Longer, Stronger Hair

Hydrolysed wheat protein

A natural ingredient, derived from wheat germ, that penetrates the hair shaft to nourish the fibres from within. By attracting and retaining moisture, the hair has more fullness, body and lift.

Amino acids

By fortifying the hair structure, amino acids help to repair damaged hair, promoting smoother, healthier hair that’s less prone to breakage. They contribute to optimal conditions for hair growth and vitality.

Panthenol

Panthenol is rich in Vitamin B5, which conditions and moisturises your hair, and helps retain moisture in the hair shaft. It also has anti-static properties which helps smooth hair, tame frizz, and reduce breakage and damage.

• Shampoo & Conditioner for Dry & Damaged Hair

Polymers

Condition and smooth: Polymers act as a deep conditioning agent, leaving hair feeling smooth and weightless.

Fig and Vanilla Extract

Moisturise and protect: Fig and Vanilla Extracts moisturise hair with antioxidants, B vitamins, and natural properties that fight off free radicals, helping to prevent hair ageing.

Wheat Proteins

Repair and nourish: Wheat Proteins repair, protect, and nourish hair, contributing to smoothness and forming a protective film against daily stresses.

Vitamin B

Strengthen and hydrate: Vitamin B strengthens hair, helps retain moisture, and improves texture for healthier-looking hair.

Almond Oil

Strengthen and protect: Almond Oil strengthens hair, reduces split ends, and provides Vitamin E, an antioxidant that helps protect hair from damage.

• Shampoo & Conditioner for Oily Hair

Zinc PCA

Helps to balance unwanted excess sebum, promoting a fresh, clean feeling to the scalp and hair.

Piroctone Olamine and Natriquest

These anti-dandruff agents reduce sebum production, and their antioxidant properties also combat hard water buildup, which helps to mitigate oily hair.

Hydrolysed Wheat Protein

Repairing, restructuring, and protecting, Hydrolysed Wheat Protein forms a protective barrier against daily environmental stresses and promotes smooth, healthy hair.

• Shampoo & Conditioner for Curly Hair

Almond and Black Oak Extract

A soothing and moisturising agent, Almond and Black Oak Extracts leave hair feeling softer and more nourished.

Amino Acids

The water-attracting properties of amino acids help to repair damaged hair, and promote smoother strands that are less prone to breakage. By fortifying the hair structure, amino acids contribute to optimal conditions for hair growth and vitality.

Wheat Bran Extract and Camellia Oil

Together, these ingredients work to control volume, seal cuticles, improve hair strength, and promote healthier and more manageable hair.

Hydrolysed wheat protein

A natural ingredient, derived from wheat germ, that penetrates the hair shaft to nourish the fibres from within. By attracting and retaining moisture, the hair has more fullness, body and lift.

• Long and Healthy Hair Mask

Black Oat Extract

Black oat extract is known for its potent hydrating properties. It helps to retain moisture in the hair shaft, preventing split ends. It also improves the surface of the hair, making it glossier, more resilient and easier to comb.

Avocado Oil

Rich in oleic acid and monounsaturated fats, Avocado Oil is one of the few oils that can penetrate the hair shaft, nourishes it from within and promotes healthier, stronger hair. This moisturises, strengthens the hair and prevents breakage. 

Coconut Fruit Extract

Seals in moisture and provides intense moisturising benefits to the hair. This natural ingredient delivers a silky texture, without any oily residue, leaving your hair feeling nourished and smooth.

Long and Healthy Hair Mask

Our Long & Healthy Hair Mask works by deeply nourishing and hydrating the hair from within to promote strength, shine, and overall hair health. This intensive treatment is enriched with black oat extract and coconut oil, which penetrates the hair shaft to moisturise and strengthen. The mask helps to reduce breakage, and restore vitality to dry, damaged hair, leaving it smoother, softer, and more resilient.

Shampoo & Conditioner:

Our shampoo and conditioner is full of active ingredients that are highly absorbable, so they can easily penetrate the scalp and hair shaft. From here, they can deliver hair-nourishing and strengthening support from the inside while conditioning agents coat the hair, making it smoother and less prone to breakage.

• Shampoo & Conditioner

Wash with shampoo (first focusing on the scalp, then running the shampoo through the ends), then rinse thoroughly and follow with conditioner. Suitable for daily use. For best results, use at least three times a week. Begin with a 20p sized amount of product and adjust based on the length and texture of your hair.

You’ll see results within 90 days or less, when taken consistently. Sign up to our subscription to make our Longer, Stronger Shampoo & Conditioner part of your regular self-care routine for less.

• Long and Healthy Hair Mask

After shampooing, squeeze water from hair and apply our nourishing mask generously through the mid lengths and ends (and roots if you feel your hair needs extra oil). Leave the mask on for a minimum of 5-10 minutes, then rinse thoroughly and dry as normal. (For extra volume, shine and softness, follow with our elixir.)

You’ll see results within 90 days or less, when taken consistently. Sign up to our subscription to make our Longer, Stronger Shampoo & Conditioner part of your regular self-care routine for less.

Long and Healthy Hair Mask

Aqua (Water), Cetearyl Alcohol, Cocos Nucifera (Coconut) Fruit Extract, Dimethicone, Behentrimonium Chloride, C15-19 Alkane, Glycerin, Cetyl Alcohol, Phenoxyethanol, Cetrimonium Chloride, Parfum (Fragrance), Pentylene Glycol, Potassium Sorbate, Butylene Glycol, Argania Spinosa Kernel Oil, Ethylhexylglycerin, Helianthus Annuus (Sunflower) Seed Extract, Triticum Vulgare (Wheat) Bran Extract, Avena Strigosa Seed Extract, Persea Gratissima (Avocado) Oil, Tocopherol, 1,2-Hexanediol, Caprylyl Glycol, Lecithin, Citric Acid, Amyl Cinnamal, Coumarin, CI 16035 (Red 40).

Shampoo & Conditioner for Longer, Stronger Hair

• Conditioner:
  Aqua (Water), Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Citric Acid, Stearamidopropyl Dimethylamine, Hydrolyzed Wheat Protein, Palmitamidopropyltrimonium Chloride, Phenoxyethanol, Parfum (Fragrance), Sodium Benzoate, Cetrimonium Chloride, Panthenol, Tocopheryl Acetate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Sodium PCA, Sodium Lactate, Arginine, Aspartic Acid, PCA, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Coumarin, Amyl Cinnamal.
• Shampoo:
  Aqua (Water), Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Glycerin, Sodium Lauroyl Sarcosinate, Sodium Chloride, Hydrolyzed Wheat Protein, Coco-Glucoside, Polyquaternium-22, Citric Acid, Sodium Benzoate, Glycol Distearate, Myristamide DIPA, Parfum (Fragrance), Panthenol, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Sodium PCA, Sodium Lactate, Disodium EDTA, Arginine, Aspartic Acid, PCA, Tocopheryl Acetate, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Coumarin, Amyl Cinnamal.

Shampoo & Conditioner for Dry & Damaged Hair

• Shampoo:
  Aqua (Water), Ammonium Lauryl Sulfate, Glycerin, Cocamidopropyl Betaine, Parfum (Fragrance), Myristamide DIPA, Sodium Benzoate, Sodium Chloride, Glycol Distearate, Citric Acid, Polyquaternium-22, Sodium Lauroyl Sarcosinate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Laureth-4, Potassium Sorbate, Triticum Vulgare (Wheat) Protein, Panthenol, Sodium PCA, Sodium Lactate, Arginine, Aspartic Acid, PCA, Trisodium Ethylenediamine Disuccinate, Ficus Carica (Fig) Fruit Extract, Glycine, Citrus Aurantium Dulcis Peel Oil, Alanine, Vanilla Planifolia Fruit Extract, Serine, Formic Acid, Valine, 1,2-Hexanediol, Caprylyl Glycol, Isoleucine, Proline, Threonine, Benzoic Acid, Histidine, Phenylalanine, Benzyl Salicylate, Hexyl Cinnamal.
• Conditioner:
  Aqua (Water), Cetearyl Alcohol, C15-19 Alkane, Stearamidopropyl Dimethylamine, Citric Acid, Distearoylethyl Hydroxyethylmonium Methosulfate, Parfum (Fragrance), Sodium Benzoate, Glycerin, Piroctone Olamine, Zinc PCA, Cocos Nucifera (Coconut) Water, Guar Hydroxypropyltrimonium Chloride, Panthenol, Mannitol, Hydrolyzed Wheat Protein, Trisodium Ethylenediamine Disuccinate, Sodium PCA, Sodium Lactate, Tetraselmis Suecica Extract, Arginine, Aspartic Acid, PCA, Lactic Acid, Ananas Sativus (Pineapple) Extract, Glycine, Alanine, Potassium Sorbate, Serine, Valine, Isoleucine, Proline, Threonine, Lactobacillus Ferment, Histidine, Phenylalanine, Benzyl Alcohol, Linalool, Hexyl Cinnamal.

Shampoo & Conditioner for Oily Hair

• Shampoo:
  Aqua (Water), Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Caprylyl/Capryl Glucoside, Glycerin, Parfum (Fragrance), Glycol Distearate, Sodium Benzoate, Lauryl Glucoside, Laureth-7 Citrate, Citric Acid, Laureth-4, Piroctone Olamine, Sodium Chloride, Zinc PCA, Guar Hydroxypropyltrimonium Chloride, Panthenol, Hydrolyzed Wheat Protein, Trisodium Ethylenediamine Disuccinate, Sodium PCA, Sodium Lactate, Arginine, Aspartic Acid, Formic Acid, PCA, Ananas Sativus (Pineapple) Extract, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Lactobacillus Ferment, Histidine, Phenylalanine, Linalool, Hexyl Cinnamal.
• Conditioner:
  Aqua (Water), Cetearyl Alcohol, C15-19 Alkane, Stearamidopropyl Dimethylamine, Citric Acid, Distearoylethyl Hydroxyethylmonium Methosulfate, Parfum (Fragrance), Sodium Benzoate, Glycerin, Piroctone Olamine, Zinc PCA, Cocos Nucifera (Coconut) Water, Guar Hydroxypropyltrimonium Chloride, Panthenol, Mannitol, Hydrolyzed Wheat Protein, Trisodium Ethylenediamine Disuccinate, Sodium PCA, Sodium Lactate, Tetraselmis Suecica Extract, Arginine, Aspartic Acid, PCA, Lactic Acid, Ananas Sativus (Pineapple) Extract, Glycine, Alanine, Potassium Sorbate, Serine, Valine, Isoleucine, Proline, Threonine, Lactobacillus Ferment, Histidine, Phenylalanine, Benzyl Alcohol, Linalool, Hexyl Cinnamal.

Shampoo & Conditioner for Curly Hair

• Shampoo:
  Aqua (Water), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Myristamide DIPA, Parfum (Fragrance), Sodium Benzoate, Glycerin, Potassium Sorbate, Polyquaternium-72, Polyquaternium-10, Sodium Chloride, Sodium Lauroyl Sarcosinate, Coco-Glucoside, Sodium Hydroxide, Glycol Distearate, Panthenol, Sodium PCA, Sodium Lactate, Cetearyl Nonanoate, Arginine, Aspartic Acid, Hydrolyzed Wheat Protein, Triticum Vulgare (Wheat) Bran Extract, PCA, Trisodium Ethylenediamine Disuccinate, Ethylhexyl Isononanoate, Avena Strigosa Seed Extract, Phenoxyethanol, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Glycine, Alanine, Lecithin, Linoleic Acid, Serine, Valine, Citric Acid, Isoleucine, Proline, Threonine, Prunus Avium (Sweet Cherry) Seed Oil, Histidine, Phenylalanine, Camellia Oleifera Seed Oil, Amyl Cinnamal, Hydroxycitronellal.
• Conditioner:
  Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Stearamidopropyl Dimethylamine, Citric Acid, Parfum (Fragrance), Prunus Amygdalus Dulcis (Sweet Almond) Oil, Benzyl Alcohol, Ricinus Communis (Castor) Seed Oil, Sodium Benzoate, Cetearyl Nonanoate, Polyquaternium-72, Glycerin, Triticum Vulgare (Wheat) Bran Extract, Prunus Avium (Sweet Cherry) Seed Oil, Polyquaternium-10, Panthenol, Sodium PCA, Ethylhexyl Isononanoate, Sodium Lactate, Sodium Chloride, Arginine, Aspartic Acid, Linoleic Acid, PCA, Trisodium Ethylenediamine Disuccinate, Hydrolyzed Wheat Protein, Avena Strigosa Seed Extract, Phenoxyethanol, Glycine, Alanine, Lecithin, Serine, Valine, Camellia Oleifera Seed Oil, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Potassium Sorbate, Amyl Cinnamal, Hydroxycitronellal, Limonene.

Please note: We are currently in the process of updating allergen information for our products. If you have any allergies, kindly contact our customer service team for detailed allergen information on each product before making your purchase. Your safety is our priority.