The Total Hair Growth Collection

Chewable Hair Vitamins

You don’t have to swallow a capsule to get all the essential nutrients for healthy hair growth. Our number 1 bestselling gummies are a game-changer. They contain a high quality blend of biotin, selenium and zinc – ingredients that are clinically-proven to address breakage, thinning, slow growth and mineral deficiencies. Support your hair from the inside and watch your hair transform on the outside with just two tasty gummies a day. We guarantee fuller, shinier, thicker, healthier hair within 90 days.

Shampoo & Conditioner for Longer, Stronger Hair

This powerful but gentle formulation is full of active ingredients that stimulate
the scalp and hair follicles to promote thicker, longer, healthier hair. Packed
with high quality vitamins and minerals, as well as moisturising and anti-inflammatory ingredients, it deeply cleanses, hydrates, and improves scalp
health. For longer, stronger, shinier, more manageable hair that’s less prone
to breakage.

Shampoo & Conditioner for Dry & Damaged Hair

Repair, protect and soothe dry, damaged hair with this paraben-free formula. Made with 95% natural ingredients, it’s deeply nourishing, and full of active ingredients that are clinically-proven to promote healthier hair growth. Our shampoo strengthens as it cleanses, helping to fight free radicals, and prevent thinning. Our conditioner deeply moisturises thirsty hair, improves shine, repairs split ends and static. Together they create the optimal environment for longer, stronger hair.

Shampoo & Conditioner for Oily Hair

Deeply cleanse and purify hair with this paraben-free formula. Made with 95% natural ingredients, it reduces buildup, and is full of active ingredients that are clinically-proven to promote healthier hair growth. It prevents dandruff, and decreases excess sebum, while promoting longer, stronger hair. Our shampoo removes excess oil and buildup, cleanses and freshens the scalp. Our conditioner lightly hydrates hair, improving manageability and shine. Together they create the optimal environment for longer, stronger hair.

Shampoo & Conditioner for Curly Hair

A ‘Curly Girl’-approved formulation for gentle cleansing and curl protection –
made with 95% natural ingredients. It’s paraben and sulphate-free, and packed
with active ingredients that are clinically-proven to promote healthier hair growth. It moisturises hair (without weighing down curls) and promotes longer, stronger hair. Our shampoo strengthens as it cleanses, promoting bouncy, refined waves and curls. Our conditioner deeply hydrates curls without weighing them down, reducing frizz and tangles. Together they create the optimal environment for longer, stronger hair.

Volume & Growth Elixir

An instant boost of volume for your hair – and a long-lasting boost for your hair’s natural life cycle. This is the hair-transforming genius of our Volume & Growth Elixir. It’s a multifunctional formula that instantly improves hair lift and volume while also promoting thicker, fuller, healthier hair over time. A unique blend of high quality, clinically-proven ingredients, you can spray it on clean, damp hair to boost hair growth and density, and use it on dry hair to protect it from styling and heat damage. A multi-tasking wonder.

Multi-Active Hair Growth Serum

This high performance serum is the perfect complement to our vitamin range, with three trademarked ingredients that are clinically-proven to improve hair health. It’s a safe, non-invasive, topical treatment that promotes growth, prevents thinning, and creates a healthier environment for hair growth. Packed with vitamins and amino acids, it’s lightweight and highly absorbable so it penetrates deeply to nourish, strengthen, and improve elasticity. For thicker, fuller, shinier hair that’s more resilient. 

Lash & Brow Enhancing Serum

A natural extension to our hair care range, our Lash & Brow Enhancing Serum is a clinically-proven treatment for sparse, thinning, and fine hair. Just as easily as brushing on mascara, you can nourish your lashes with high quality, active ingredients that protect, strengthen and lengthen the hair. It’s a natural, hormone-free way to promote thicker, fuller lashes and brows – without any harsh chemicals, or risk of irritation around the skin or eye – and it’s safe for everyday use.

• Chewable Hair Vitamins

Biotin

One of the most important nutrients for hair health, Biotin
improves growth, strength, thickness and overall hair health. For stronger,
more resilient hair that’s less prone to breakage.

Zinc

Vital to many bodily functions, Zinc also plays a crucial role
in hair growth and repair. It works by keeping the oil glands around the
follicles working correctly, repairing damage, and preventing thinning related
to zinc deficiency.

Selenium

A powerful antioxidant, Selenium helps to maintain healthy metabolic functions
and protect hair follicles from damage. It not only improves hair growth but
supports the immune system.

• Shampoo & Conditioner for Longer, Stronger Hair

Hydrolysed wheat protein

A natural ingredient, derived from wheat germ, that penetrates the hair shaft to nourish the fibres from within. By attracting and retaining moisture, the hair has more fullness, body and lift.

Amino acids

By fortifying the hair structure, amino acids help to repair damaged hair, promoting smoother, healthier hair that’s less prone to breakage. They contribute to optimal conditions for hair growth and vitality.

Panthenol

Panthenol is rich in Vitamin B5, which conditions and moisturises your hair, and helps retain moisture in the hair shaft. It also has anti-static properties which helps smooth hair, tame frizz, and reduce breakage and damage.

• Shampoo & Conditioner for Dry & Damaged Hair

Polymers

Condition and smooth: Polymers act as a deep conditioning agent, leaving hair feeling smooth and weightless.

Fig and Vanilla Extract

Moisturise and protect: Fig and Vanilla Extracts moisturise hair with antioxidants, B vitamins, and natural properties that fight off free radicals, helping to prevent hair ageing.

Wheat Proteins

Repair and nourish: Wheat Proteins repair, protect, and nourish hair, contributing to smoothness and forming a protective film against daily stresses.

Vitamin B

Strengthen and hydrate: Vitamin B strengthens hair, helps retain moisture, and improves texture for healthier-looking hair.

Almond Oil

Strengthen and protect: Almond Oil strengthens hair, reduces split ends, and provides Vitamin E, an antioxidant that helps protect hair from damage.

• Shampoo & Conditioner for Oily Hair

Zinc PCA

Helps to balance unwanted excess sebum, promoting a fresh, clean feeling to the scalp and hair.

Piroctone Olamine and Natriquest

These anti-dandruff agents reduce sebum production, and their antioxidant properties also combat hard water buildup, which helps to mitigate oily hair.

Hydrolysed Wheat Protein

Repairing, restructuring, and protecting, Hydrolysed Wheat Protein forms a protective barrier against daily environmental stresses and promotes smooth, healthy hair.

• Shampoo & Conditioner for Curly Hair

Almond and Black Oak Extract

A soothing and moisturising agent, Almond and Black Oak Extracts leave hair feeling softer and more nourished.

Amino Acids

The water-attracting properties of amino acids help to repair damaged hair, and promote smoother strands that are less prone to breakage. By fortifying the hair structure, amino acids contribute to optimal conditions for hair growth and vitality.

Wheat Bran Extract and Camellia Oil

Together, these ingredients work to control volume, seal cuticles, improve hair strength, and promote healthier and more manageable hair.

Hydrolysed wheat protein

A natural ingredient, derived from wheat germ, that penetrates the hair shaft to nourish the fibres from within. By attracting and retaining moisture, the hair has more fullness, body and lift.

• Volume & Growth Elixir

Pea Sprout Extract

Known for its rich phytonutrients, this natural extract has been clinically proven to reduce hair loss, increase hair density, and extend the hair lifecycle when used consistently over three months (and beyond).

Cloudberry

Rich in essential fatty acids, phytosterols, and antioxidants, cloudberry provides moisture, detoxification, and protective benefits for the hair, supporting overall hair health.

Polymers

These ingredients bond with the hair's protein structure, delivering volume, fullness, and definition while smoothing the hair for easier styling. They enhance your hair's natural body and texture without weighing it down.

• Multi-Active Hair Growth Serum

Capixyl™
A blend of red clover extract and peptides, Capixyl™ is an effective solution for reducing hair loss and promoting healthier, stronger, and visibly thicker hair. 

Procapil™
Clinically-proven to protect and restore the hair follicle, while enhancing hair density, Procapil™ is a key ingredient in promoting fuller, healthier-looking hair.

Burgeon Up™
Harnessing the natural benefits of Japanese watercress, Burgeon Up™ is scientifically shown to be helpful in combating hair loss. 

Allantoin
Beneficial for scalp hydration and skin protection, Allantoin helps to exfoliate dry, damaged cells, with soothing properties to minimise dandruff and create a healthier scalp environment for better hair growth.

Panthenol (Vitamin B5)
Panthenol is rich in Vitamin B5, which conditions and moisturises your hair, helps retain moisture in the hair shaft, and has anti-static properties which helps smooth hair, tame frizz, and reduce breakage and damage.

Caffeine
Caffeine has been scientifically shown to help increase blood circulation to the scalp which promotes healthier hair follicles.

Salicylic Acid
Clarifies the scalp, balances oil production, reduces dandruff and removes the buildup of product and oil in the hair. This fosters a cleaner and healthier scalp environment for growth.

Castor Oil
With antiviral and antimicrobial properties, Castor Oil supports a healthy scalp, which is crucial for healthier hair growth.

• Lash & Brow Enhancing Serum

RED CLOVER EXTRACT & BIOMIMETIC PEPTIDE

An anti-hair loss blend of ingredients, which work together to reduce hair loss by inhibiting DHT as well as anchoring proteins; it is has been clinically shown to help re-grow eyelashes.

SODIUM HYALURONATE

A derivative if Hyaluronic acid, it has the ability to attract and bind water which helps to condition and plump up your lashes and brows to appear thicker and fuller.

CASTOR OIL

Moisturises your eyelashes and eyebrows, making them appear thicker, glossier and with more luster.

Chewable Hair Vitamins

Our Chewable Vitamins work by delivering all of the essential nutrients you need for healthy hair growth and a healthy scalp. Biotin (vitamin B7) promotes the production of keratin – a protein that’s vital for hair strength and growth, while Vitamin A and C help nourish hair follicles and support scalp health, creating an optimal environment for hair growth. Because these vitamins are conveniently chewable, they allow for easy absorption and effective delivery of the nutrients to enhance hair health and vitality.

Shampoo & Conditioner:

Our shampoo and conditioner is full of active ingredients that are highly absorbable, so they can easily penetrate the scalp and hair shaft. From here, they can deliver hair-nourishing and strengthening support from the inside while conditioning agents coat the hair, making it smoother and less prone to breakage.

Volume & Growth Elixir:

Clinically-proven pea sprout extract helps stimulate hair growth and reduce hair loss, while Cloudberry nourishes and protects the hair with essential fatty acids and antioxidants. Hair is also supported by polymers, which bond with the hair's protein structure, delivering volume, fullness, and definition, as well as smoother, easier styling. Together, this innovative combination supports thicker, fuller hair and promotes healthier hair growth.

Multi-Active Hair Growth Serum:

Our Multi-Active Growth Serum works by stimulating the hair follicles to prolong the growth phase of the hair cycle. It’s lightweight and highly absorbable, so it can penetrate the scalp and hair follicles where it exerts its influence. Our formula is particularly effective thanks to the molecular size of the active ingredients, the formulation's pH, and penetration enhancers. To see significant results, use Multi-Active Growth Serum consistently, over time, allowing the active ingredients to accumulate in the scalp and hair follicles.

Lash & Brow Enhancing Serum:

A natural extension to our hair care range, our Lash & Brow Enhancing Serum is a clinically-proven treatment for sparse, thinning, and fine hair. Just as easily as brushing on mascara, you can nourish your lashes with high quality, active ingredients that protect, strengthen and lengthen the hair. It’s a natural, hormone-free way to promote thicker, fuller lashes and brows – without any harsh chemicals, or risk of irritation around the skin or eye – and it’s safe for everyday use.

• Chewable Hair Vitamins

Take two gummies a day (best in the morning with breakfast).

You’ll see results within 90 days or less when taken consistently. Sign up to our subscription to make our Chewable Vitamins part of your regular self-care routine for less.

• Shampoo & Conditioner

Wash with shampoo (first focusing on the scalp, then running the shampoo through the ends), then rinse thoroughly and follow with conditioner. Suitable for daily use. For best results, use at least three times a week. Begin with a 20p sized amount of product and adjust based on the length and texture of your hair.

You’ll see results within 90 days or less, when taken consistently. Sign up to our subscription to make our Longer, Stronger Shampoo & Conditioner part of your regular self-care routine for less.

• Volume & Growth Elixir

After washing your hair, spray liberally onto the roots and lengths of clean damp hair. (It can also be used daily on dry hair as part of your styling routine.) Blowdry your hair upside down for added lift and volume.

You’ll see results within 90 days or less, when taken consistently. Sign up to our subscription to make our Volume & Growth Elixir part of your regular self-care routine for less.

• Multi-Active Hair Growth Serum

Divide the hair into sections and apply up to 20 drops all over the scalp and hair line. Massage lightly with fingertips, or use a Derma roller. Apply daily with fingertips, in the evenings ideally, or up to three times a week with the derma roller. Derma Rollers enhance the effectiveness of our hair growth serum by increasing penetration. You’ll see results within 90 days (and beyond) when taken consistently.

• Lash & Brow Enhancing Serum

Our Lash & Brow Enhancing Serum should be used daily. It has a mascara-type brush for easy and effective application. You’ll see results within 4–6 weeks or less, when taken consistently. Sign up to our subscription to make our Lash & Brow Enhancing Serum part of your regular self-care routine for less.

Chewable Hair Vitamins

Glucose syrup, Sugar, Gelatine (Bovine), Dextrose, Sweetener (Sorbitol), Vitamin C, Vitamin E, Zinc, Acid (Malic acid), Pantothenic acid (Vitamin B5), Glazing agent [Vegetable oil (Coconut oil, Palm kernel oil, Sunflower oil), Carnauba wax], Vitamin B6, Vitamin A, Blackcurrant Flavouring, Strawberry Flavouring, Biotin, Colour (Carmine), Sodium selenite, Vitamin D, Vitamin B12.

Contains Sorbitol which is a polyol - excessive consumption may cause a laxative effect. Contains: Bovine Gelatin. Not suitable for Vegetarians or Vegans.

Shampoo & Conditioner for Longer, Stronger Hair

• Conditioner:
  Aqua (Water), Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Citric Acid, Stearamidopropyl Dimethylamine, Hydrolyzed Wheat Protein, Palmitamidopropyltrimonium Chloride, Phenoxyethanol, Parfum (Fragrance), Sodium Benzoate, Cetrimonium Chloride, Panthenol, Tocopheryl Acetate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Sodium PCA, Sodium Lactate, Arginine, Aspartic Acid, PCA, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Coumarin, Amyl Cinnamal.
• Shampoo:
  Aqua (Water), Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Glycerin, Sodium Lauroyl Sarcosinate, Sodium Chloride, Hydrolyzed Wheat Protein, Coco-Glucoside, Polyquaternium-22, Citric Acid, Sodium Benzoate, Glycol Distearate, Myristamide DIPA, Parfum (Fragrance), Panthenol, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Sodium PCA, Sodium Lactate, Disodium EDTA, Arginine, Aspartic Acid, PCA, Tocopheryl Acetate, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Coumarin, Amyl Cinnamal.

Shampoo & Conditioner for Dry & Damaged Hair

• Shampoo:
  Aqua (Water), Ammonium Lauryl Sulfate, Glycerin, Cocamidopropyl Betaine, Parfum (Fragrance), Myristamide DIPA, Sodium Benzoate, Sodium Chloride, Glycol Distearate, Citric Acid, Polyquaternium-22, Sodium Lauroyl Sarcosinate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Laureth-4, Potassium Sorbate, Triticum Vulgare (Wheat) Protein, Panthenol, Sodium PCA, Sodium Lactate, Arginine, Aspartic Acid, PCA, Trisodium Ethylenediamine Disuccinate, Ficus Carica (Fig) Fruit Extract, Glycine, Citrus Aurantium Dulcis Peel Oil, Alanine, Vanilla Planifolia Fruit Extract, Serine, Formic Acid, Valine, 1,2-Hexanediol, Caprylyl Glycol, Isoleucine, Proline, Threonine, Benzoic Acid, Histidine, Phenylalanine, Benzyl Salicylate, Hexyl Cinnamal.
• Conditioner:
  Aqua (Water), Cetearyl Alcohol, C15-19 Alkane, Stearamidopropyl Dimethylamine, Citric Acid, Distearoylethyl Hydroxyethylmonium Methosulfate, Parfum (Fragrance), Sodium Benzoate, Glycerin, Piroctone Olamine, Zinc PCA, Cocos Nucifera (Coconut) Water, Guar Hydroxypropyltrimonium Chloride, Panthenol, Mannitol, Hydrolyzed Wheat Protein, Trisodium Ethylenediamine Disuccinate, Sodium PCA, Sodium Lactate, Tetraselmis Suecica Extract, Arginine, Aspartic Acid, PCA, Lactic Acid, Ananas Sativus (Pineapple) Extract, Glycine, Alanine, Potassium Sorbate, Serine, Valine, Isoleucine, Proline, Threonine, Lactobacillus Ferment, Histidine, Phenylalanine, Benzyl Alcohol, Linalool, Hexyl Cinnamal.

Shampoo & Conditioner for Oily Hair

• Shampoo:
  Aqua (Water), Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Caprylyl/Capryl Glucoside, Glycerin, Parfum (Fragrance), Glycol Distearate, Sodium Benzoate, Lauryl Glucoside, Laureth-7 Citrate, Citric Acid, Laureth-4, Piroctone Olamine, Sodium Chloride, Zinc PCA, Guar Hydroxypropyltrimonium Chloride, Panthenol, Hydrolyzed Wheat Protein, Trisodium Ethylenediamine Disuccinate, Sodium PCA, Sodium Lactate, Arginine, Aspartic Acid, Formic Acid, PCA, Ananas Sativus (Pineapple) Extract, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Lactobacillus Ferment, Histidine, Phenylalanine, Linalool, Hexyl Cinnamal.
• Conditioner:
  Aqua (Water), Cetearyl Alcohol, C15-19 Alkane, Stearamidopropyl Dimethylamine, Citric Acid, Distearoylethyl Hydroxyethylmonium Methosulfate, Parfum (Fragrance), Sodium Benzoate, Glycerin, Piroctone Olamine, Zinc PCA, Cocos Nucifera (Coconut) Water, Guar Hydroxypropyltrimonium Chloride, Panthenol, Mannitol, Hydrolyzed Wheat Protein, Trisodium Ethylenediamine Disuccinate, Sodium PCA, Sodium Lactate, Tetraselmis Suecica Extract, Arginine, Aspartic Acid, PCA, Lactic Acid, Ananas Sativus (Pineapple) Extract, Glycine, Alanine, Potassium Sorbate, Serine, Valine, Isoleucine, Proline, Threonine, Lactobacillus Ferment, Histidine, Phenylalanine, Benzyl Alcohol, Linalool, Hexyl Cinnamal.

Shampoo & Conditioner for Curly Hair

• Shampoo:
  Aqua (Water), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Myristamide DIPA, Parfum (Fragrance), Sodium Benzoate, Glycerin, Potassium Sorbate, Polyquaternium-72, Polyquaternium-10, Sodium Chloride, Sodium Lauroyl Sarcosinate, Coco-Glucoside, Sodium Hydroxide, Glycol Distearate, Panthenol, Sodium PCA, Sodium Lactate, Cetearyl Nonanoate, Arginine, Aspartic Acid, Hydrolyzed Wheat Protein, Triticum Vulgare (Wheat) Bran Extract, PCA, Trisodium Ethylenediamine Disuccinate, Ethylhexyl Isononanoate, Avena Strigosa Seed Extract, Phenoxyethanol, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Glycine, Alanine, Lecithin, Linoleic Acid, Serine, Valine, Citric Acid, Isoleucine, Proline, Threonine, Prunus Avium (Sweet Cherry) Seed Oil, Histidine, Phenylalanine, Camellia Oleifera Seed Oil, Amyl Cinnamal, Hydroxycitronellal.
• Conditioner:
  Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Stearamidopropyl Dimethylamine, Citric Acid, Parfum (Fragrance), Prunus Amygdalus Dulcis (Sweet Almond) Oil, Benzyl Alcohol, Ricinus Communis (Castor) Seed Oil, Sodium Benzoate, Cetearyl Nonanoate, Polyquaternium-72, Glycerin, Triticum Vulgare (Wheat) Bran Extract, Prunus Avium (Sweet Cherry) Seed Oil, Polyquaternium-10, Panthenol, Sodium PCA, Ethylhexyl Isononanoate, Sodium Lactate, Sodium Chloride, Arginine, Aspartic Acid, Linoleic Acid, PCA, Trisodium Ethylenediamine Disuccinate, Hydrolyzed Wheat Protein, Avena Strigosa Seed Extract, Phenoxyethanol, Glycine, Alanine, Lecithin, Serine, Valine, Camellia Oleifera Seed Oil, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Potassium Sorbate, Amyl Cinnamal, Hydroxycitronellal, Limonene.

Volume & Growth Elixir

Aqua (Water), Alcohol Denat., Phenoxyethanol, Panthenol, Glycerin, PEG-40 Hydrogenated Castor Oil, Trideceth-9, Pentylene Glycol, Sodium Benzoate, Polyimide-1, Hydrolyzed Corn Protein, Hydrolyzed Soy Protein, Hydrolyzed Wheat Protein, Citric Acid, Potassium Sorbate, Trametes Versicolor Extract, Parfum (Fragrance), Butylene Glycol, Ethylhexylglycerin, Helianthus Annuus (Sunflower) Seed Extract, Propylene Glycol, Urtica Dioica (Nettle) Leaf Extract, Triticum Vulgare (Wheat) Bran Extract, Leuconostoc/Radish Root Ferment Filtrate, Rubus Chamaemorus Fruit Extract, Pisum Sativum (Pea) Extract, 1,2-Hexanediol, Caprylyl Glycol, Coumarin, Amyl Cinnamal, Anise Alcohol.

Multi-Active Hair Growth Serum

Aqua (Water), Butylene Glycol, Polysorbate 20, Propanediol, Heptyl Glucoside, Parfum (Fragrance), Polyacrylate Crosspolymer-6, Alcohol Denat., Panthenol, Caffeine, Hydroxyacetophenone, Potassium Sorbate, Allantoin, Xanthan Gum, Salicylic Acid, PPG-26-Buteth-26, PEG-40 Hydrogenated Castor Oil, Glycerin, Lactic Acid, Dextran, Citric Acid, Nasturtium Officinale Leaf/Stem Extract, Apigenin, Acetyl Tetrapeptide-3, Trifolium Pratense (Clover) Flower Extract, Sodium Hydroxide, Oleanolic Acid, Biotinoyl Tripeptide-1, Benzyl Alcohol, Coumarin, Amyl Cinnamal, Anise Alcohol

Lash & Brow Enhancing Serum

Aqua (Water), Butylene Glycol, Glycerin, PEG-40 Hydrogenated Castor Oil, Carbomer, Phenoxyethanol, Benzyl Alcohol, Sodium Hydroxide, Hydrolyzed Sweet Almond Seedcake, Panthenol, Sodium Hyaluronate, Dehydroacetic Acid, Phytic Acid, Dextran, Sodium Benzoate, Acetyl Tetrapeptide-3, Trifolium Pratense (Clover) Flower Extract..

Please note: We are currently in the process of updating allergen information for our products. If you have any allergies, kindly contact our customer service team for detailed allergen information on each product before making your purchase. Your safety is our priority.