The truth about hair shedding.

Shedding is a normal part of the hair cycle, but stress, hormones, and lifestyle shifts can make it feel more noticeable. Understanding why is the first step to feeling in control again.

ROOT CAUSES

Understand your body,
to understand your hair.

Your hair is a reflection of what’s happening inside your body. By understanding your root causes, you can target them directly creating the right conditions for stronger, healthier growth.

Inflammation
Inflammation
Inflammation
Triggered by poor diet, stress, or environmental toxins. Inflammation can disrupt scalp balance and restrict blood flow to follicles leading to scalp irritation, dryness, and slower growth.
Stress
Stress
Stress
Triggered by emotional or physical strain. Stress raises cortisol, disrupting your hair growth cycle and cutting off nutrient flow to the scalp. Strands become weaker, thinner, and shed more easily.
Hormones
Hormones
Hormones
Triggered by postpartum or (peri)menopause. Hormonal shifts increase DHT, shrinking follicles and slowing regrowth. Leaving hair finer and thinner around the hairline and crown.
Ageing
Ageing
Ageing
Triggered by the natural decline of collagen and keratin. It weakens the scalp structure and reduces hair’s ability to anchor. Hair feels fragile, loses density, and becomes harder to grow long.
Lifestyle
Lifestyle
Lifestyle
Triggered by lack of sleep, pollution, or poor diet. This can cause oxidative stress and inflammation that damage follicle cells. Hair looks dull, breaks easily, and struggles to maintain its natural strength.
Nutrition
Nutrition
Nutrition
Triggered by diets low in protein or poor gut health & nutrient absorption. Follicles can’t produce strong keratin or sustain healthy growth. Hair becomes weaker, sheds faster, and feels noticeably thinner.
Metabolism
Metabolism
Metabolism
Triggered by stress, poor sleep, or hormonal imbalance. Slow metabollism reduces energy delivery to follicles and slows renewal rate. Hair grows back slower, finer, and more prone to breakage.
AT THE ROOT

A whole-body approach to hair health.

Advanced+ Hair Formula takes a whole-body approach to hair health, to target the internal imbalances behind thinning, breakage, and slow growth, helping you protect and grow hair from the inside out.

Protect

Our Folishield™ blend is formulated with proven ingredients that support the body by helping to balance hormones, reduce stress & anxiety, and promote better sleep, helping the body stay balanced and resilient whilst protecting against oxidative stress and inflammation.

Grow

Our Trichoburst™ blend is formulated with proven ingredients that support scalp health and healthy hair growth by nourishing follicles from within, improving nutrient delivery and circulation to the scalp, reactivating the body’s natural growth signals for visibly thicker, fuller hair over time.

OUR FORMULAS

Find your formula.

Your hair journey is personal. Our vitamin formulas are designed to support the root causes affecting your hair health, helping you build a routine that works for you.

Inflammation healthier scalp
Stress stress response
Hormones reducing shedding
Ageing nourishing follicles
Lifestyle healthier scalp
Nutrition essential vitamins
Metabolism nutrient uptake
Active Ingredients A powerful blend
Advanced+
Hair Formula
22
Chewable
Hair Vitamins
3
Healthy
Hair Vitamins
9
35+ Hair
Vitamins
8
Pregnancy
Hair Vitamins
9
Vegan
Hair Vitamins
3
shop our vitamins
TIMELINE

Healthier hair in

as little as 90 days.

MONTH 0-3

Your body starts to absorb key nutrients, supporting stress, hormones and inflammation while strengthening follicles to reduce excess shedding.

MONTH 3-5

With better internal support, follicles stay in the growth phase longer helping thickness, density and texture improve, with new growth starting to appear.

MONTH 6+

With sustained whole-body support, hair looks noticeably fuller and denser, strands feel stronger from root to tip, and long-term growth results become clear.