Ongoing exposure to factors like poor sleep, hard water, UV rays and frequent heat styling can compromise hair quality over time. These disrupt the scalp’s natural balance, deplete moisture, and damage the hair cuticle, ultimately weakening strands and impeding healthy hair growth.
HAIR GROWTH
from the inside out.
Clinically backed formulas. Proven through real results. Trusted by women at every life stage.
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women trust us with their hair health.
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98%
noticed faster hair growth.
88%
said their hair felt healthier.
Designed to work together.
Every strand tells a story.
What’s happening inside your body can show up in your hair long before you realise. It’s all connected, and understanding the root causes is the first step.
Lifestyle
Nutrition
Hair growth relies on a steady supply of essential nutrients. When your diet lacks key vitamins, minerals, and proteins like biotin, zinc, iron, and amino acids, the hair growth cycle can slow, and strands become weaker, thinner, and more prone to shedding.
Stress
Chronic stress increases cortisol levels, which can disrupt the hair growth cycle by prematurely shifting follicles into the shedding phase (known as telogen effluvium). Over time, this can lead to noticeable thinning and reduced regrowth if left unaddressed.
Hormones
Hormonal imbalances, like drops in oestrogen or increased sensitivity to androgens such as DHT can disrupt the hair growth cycle. DHT can bind to scalp receptors and shrink hair follicles, leading to finer strands, slower regrowth, and increased shedding. This is common during life stages like pregnancy, postpartum, perimenopause, or in conditions like PCOS and endometriosis.
Ageing
As we age, hair growth gradually slows due to a combination of hormonal shifts, reduced cell turnover, and a decline in nutrient absorption. Follicles can shrink over time, producing finer, weaker strands with less density. The scalp also becomes drier, making it harder to maintain healthy hair growth.
Real people, real results
Over 6000 ★ ★ ★ ★ ★ reviews across our range
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The science behind the results.
Rooted in research and developed with experts, our formulas support healthier hair from the inside out.
- Over a decade of perfecting formulas that actually work
- Made with clinically-proven ingredients that support growth
- Powered by trademarked blends for better efficacy and quality
- Targets both internal and external causes of hair change
- Backed by real results - not just bold claims
Healthy Hair Starts Here.
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You're not alone.
Hair changes can feel overwhelming, but so many people are going through the same thing.
Our community is here to share real stories, real results, and real support.