Shedding peaks in autumn and spring, often after summer UV, chlorine, and heat damage or winter’s cold, dry air leaving hair weaker and more fragile.
HAIR LOSS & SHEDDING.
Thinning strands? Noticing more hair in your brush and the shower? We’ve got the science, and the solutions to help you reclaim your healthiest, fullest hair yet.

UNDERSTANDING THE HAIR GROWTH CYCLE.
Healthy hair grows in a cycle, with four main stages.
DID YOU KNOW?
It's normal to shed around 50-100 hair a day. But if you're noticing more in the shower, on your pillow or clogging your hairbrush, your hair may be signalling an underlying issue.
WHY HAIR SHEDDING HAPPENS.
Common causes of hair loss and shedding in women are:
HOW WE CAN HELP YOU BEAT SHEDDING.
Curated care to defend, strengthen and restore your hair from the inside out.
SHOP THE SOLUTION.
WHY WE RECOMMEND AT LEAST 90 DAYS.
Hair grows in cycles, so results take time. In the first weeks, ingredients start to work to rebalance your scalp and strengthen hair at the root.
By month three, oil levels normalise, shedding slows and regrowth begins, but lasting change comes from staying consistent beyond 90 days.